Are you a jewelry designer looking for a new market for your handmade jewelry or an entrepreneur looking for a new business idea? Why not start a personal shopping service for jewelry? This unique business idea would work well for a jewelry designer who lives in a larger city where there are a lot of professional women. This business could be started with very little overhead and risk and could be a natural extension to your current jewelry business, if you’re already an established jewelry designer. If you don’t have the skills to design your own jewelry, you could find wholesale sources for interesting artisan jewelry that’s not widely available to market to your clients.

Personal shopping services that are popular in large cities where there are career women who don’t have time to shop for clothing and jewelry but are required to look good for their jobs. You could offer to come into a client’s home, review their wardrobe, and make suggestions for the jewelry they need to complete their outfits. Of course, you would supply the jewelry from your custom designs or purchased wholesale from local artisans. If you design jewelry, you could offer to do custom designs for the woman who wants truly unique pieces that can’t be found anywhere else. Otherwise, you would look through your current inventory of designs and use these to coordinate with the client’s outfits. A personal shopping service for jewelry is a great time saver for these women who have too little time to spare.

I would advise offering your jewelry personal shopping service in a city that has a population of at least 100,000. You would expect a city of this size to have a certain number of career women who would be interested in your services. To market this idea, you could approach large companies in your area with brochures outlining your services and see if they would be willing to display your literature in a prominent area such as the business cafeteria or other area with high traffic. You could also discuss with the business the possibility of using your jewelry for corporate gift giving which would be another source of revenue for you.

In your marketing materials, you could emphasize how unique, jewelry makes a special, one of a kind statement that can transform an ordinary outfit into an outfit that sends a message of style, good taste, and power. You might want to show photos of an outfit without jewelry next to a photo of an outfit accessorized with your jewelry. You could also emphasize the time saving aspects of your business. You bring the jewelry to them so they don’t have to take time away from their busy schedule to shop for it themselves.

You’d be surprised at the number of professional women who are not comfortable with selecting their own jewelry or accessories and would love to have an objective, outside opinion on what would work with their current wardrobe. You may want to consider putting together a portfolio of photos showing outfits which you’ve coordinated with interesting jewelry to show your clients what you’re capable of. Let them know there’s no risk to them. If they don’t like your suggestions, they’re under no obligation to purchase your jewelry. When your clients find out your jewelry shopping service is essentially risk free, they’ll be eager to give you a try.

Filed under: Jewelry Business